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Umbro are celebrating the upcycling skills of talented creators with its latest campaign ‘Make New’, and it launches with the first designer to reveal their work, Nouveau Nova.
Upcycling has rightly found a lot of traction in recent years, with the popular trend of repurposing materials and products that would otherwise be discarded as waste reaching all new heights. And now Umbro are breathing new life into boots, balls, jerseys, sneakers and even football socks by challenging four talented creators to transform them into unique and interesting projects as part of their latest campaign, ‘Make New’.
